This is the main log in for Lola Riley, we created a hotmail account for her and set up a joint password so Jordan and I could both contribute to it.
This is the account for our artist, which allows us to write blogs, bulletins, upload photos etc and where updates appear.
We decided to use a floral background for our artists profile to add femininity to her image, however we used pastel colours to show her relaxed and calm attitude and music genre. We also uploaded the soundtrack so viewers of the profile can listen. We contributed to upcoming shows and also wrote influences and an about me that would create our artists persona. We used influences such as Bat for lashes, which is also a strong, empowering female artist. It features her unsigned label to inform potential record companies of her availability. 
To create realism, we featured images of the artist out with friends on nights out to show her fun and bubbly side. We just selected images from previous nights out to show she is real and down to earth.
We designed blogs to further the realism and create a connection between audiences and the artist. This creates the Uses and gratifications theory as the artist talks about gigs and how the artist feels, letting readers into her life.
These are Lola Riley upcoming shows, making it easy for audiences to find out where and when her gigs are.
We found an application on Myspace which allows the artist to view how many people view their profile, which age rages view it, where they are from in the country etc. This is useful as the artist would be informed of which target audience most commonly views the music so appealing to them would be simple. Also, popular spots in the country means gigs can be arranged.
The Myspace also features upcoming shows of other artists, therefore our artist could collaborate with certain bands/artists if they were aware of their shows furthering their popularity and promote themselves. 
Lastly we found a music forum in which artists swap shows, music and can post blogs to each other. This is useful to our artist as artists and bands who have been signed can inform others of their record deals and potential companies to appeal to.
When constructing the identity for our music artist, Jordan and I felt that we wanted to challenge gender stereotypes and provide our artist with a female empowered edge. We felt that using a music website ‘MySpace’ to promote our artists single not only conformed to the Independent music genre better, but also allowed us to construct a profile for the musician with a profile image. On the profile image our artist is in a park, a stock setting for our young target audience, and she is leaning against a tree. There is greenery all around her suggesting she is free and independent with everything at her feet. The idea she is liberated makes her seem strong as she isn’t held down by any man. She is wearing a blazer and boots with a white vest. The casual nature of the clothing suggests she is very down to earth and fits in well with the Indie music genre as she makes her own fashion statement rather than follows. The blazer gives her a more dominant image as it is stereotypically warn by males. This challenges the preconceived ideas people may have about the image as its very natural and she could be seen as quite weak and girly. The camera shot is a long shot making her seem mysterious as the audience doesn’t feel as close to her because she’s distant. This reinforces her female empowerment as she isn’t open but withdrawn and this creates an enigma about her. Her facial expression is cheery and bubbly, suggesting that she has an upbeat personality which could be seen as a feminine trait.
When considering the music video, we decided to follow a multi strand narrative in which the artist links to all the separate events going on. This gives her dominance throughout the video, reinforcing her status to women audiences. We decided to use a variety of long shot to establish the setting of a street. However, there are parks and lots of greenery around linking back to the MySpace profile and furthering her female dominance as she is free. Furthermore we are going to use multiple close up shots to establish emotions and how the artist is feeling, however taking a twist on this to portray her emotions as quite sarcastic and genuinely not interested in her ex boyfriends games.
We are going to have women following her as she walks down the street, gradually joining her to unite. This idea gives her a bigger identity to audiences as she appears to be the leader, the strong woman who is empowered. Challenging gender stereotypes makes her more memorable and rebellious to audiences, especially younger viewers such as older teenagers as its something different to the norm. Also, the idea that no men appear in the video, yet the video is providing anchorage to the song about a relationship, makes the song that more powerful as the audience only sees it from women’s point of view.
In the end we decided on a album cover of her leaning against a tree with her guitar on the floor. We thought her stance would be defensive, yet the outside setting and high key lighitng make her more down to earth and friendly. Also the outside setting would enforce that she is not restricted but is limitless as she has the whole world at her feet, along with her guitar.
Overall the general conventions of the indie genre include that the font is often white (often on Jamie T's Panic Prevention)
