The Pitch

During the day Jordan and I presented our pitch for our musician to the group. We created a character profile for our artist and decided to give her a feminist edge, whilst making her friendly and bubbly challenging stereotypes of women and female beauty.

Character Profile

We constructed a storyboard for our music video using large pieces of sugar paper. In total we had 43 frames. However, when thinking about this we realized this was not adequate for our 3 minute clip. We followed a linear narrative where our artist walks down the street and encounters different women in separate circumstances on the way. Each seem to have been let down by a man and when they see our artist walk past she empowers them to a realization that they in fact don't need men to be happy. This reinforces the Uses and gratifications theory where by female audiences can also be liberated. In the new equilibrium established the women follow our artist into a setting of greenery symbolizing freedom.

Storyboard Part One

Storyboard Part Two

Establishing Shot of Artist

First Girl

Second Girl

Third Girl

Establishing New Equilibrium

We also displayed our ideas for our mock CD covers. We featured 4 different covers, all of her outside to show that she is in touch with nature. However, on one of the covers we had her stood by a colorful tree smiling and laughing, we felt that this did not reinforce the persona we had created for her that was:

1. Strong willed
2. Femininely dominate
3. Independent

Mock CD covers

In the end we decided on a album cover of her leaning against a tree with her guitar on the floor. We thought her stance would be defensive, yet the outside setting and high key lighitng make her more down to earth and friendly. Also the outside setting would enforce that she is not restricted but is limitless as she has the whole world at her feet, along with her guitar.

We displayed our Myspace music profile where we have constructed an account for the artist Lola Riley. We provided the information such as her current music status as unsigned. We felt that these elements would make her appealing to target audiences as she is young, unique.

Myspace Profile