Assessment of research

Audiences:

We found that our target audience would mainly be from the ages 0f 16-19, both males and females. Even though we are appealing to both genders I feel that females will dominate the audience because of the female empowering nature of the genre however males will also be targeted.

We decided that we should appeal to audiences who are familiar with music channels and music programmes as Indie music is based on instrumental ability rather than vocals like you would find in a Pop song for instance.

Lastly, because of the young target audience, we felt advertisment on the TV and internet would be much more effective as older adolescents are familiar with downloading.

Institutions:

The main institutions Jordan and I felt would suit our artist and genre include...

1. Rough Trade Records
2. MTV 2
   
3. Q Magazine

We found that Rough Trade Records is an independent record label founded in 1978. The idea that it isn't owned buy a multinational corporation such as Universal Records fits in well with the independent music genre. Artists such as The Libertines are signed meaning that Indie music is associated with the company.

MTV 2 is a channel that promotes music in the genres of Indie/Rock/Metal again reinoforcing our music genre.Its a 24 hour music channel indicating its widely avaliable to audiences.

Q magazine is a specific music magazine, often focusing on genres such as Rock/Metal/Punk/Indie and features upcoming gigs which would be sufficent promotion for our artist.